“On March 2, 2013, the KEEP CALM and DO WHATEVER meme reached peak terrible. A t-shirt company called Solid Gold Bomb was caught selling shirts with the slogan “KEEP CALM and RAPE A LOT” on them. They also sold shirts like “KEEP CALM and CHOKE HER” and “KEEP CALM and PUNCH HER”. The Internet—especially the UK Internet—exploded. How did this happen? “Algorithms!””
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