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By slathering everything from pasta to baseball bats to perfume to fast food with the Pink Imprimatur, consumers are led to believe that their purchases are making meaningful contributions to breast cancer research. Somewhere down the line a few cents per purchase may trickle into those bloated coffers, but the immediate and motivating effect of that pink packaging is to get you to buy things. In short, Komen(tm) is a group of salespeople selling image. Whatever money benefits the sick, researchers, or recovering patients is ancillary. Getting those big, fat tax-exempt checks from their Partners for the Cure(tm) is what drives their business model.
Am I too cynical? Consider their lack of discretion in choosing Partners(tm). Nothing says “We’re serious about stomping out cancer!” like a pink bucket of fried chicken or pink bags of deep fried snacks. It’s ridiculous on that “Earth Day brought to you by Ford” level.
- ginandtacos.com » Blog Archive » RACE FOR THE CURE TO BEING RELEVANT
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